The official operator of Nike Sports Camps, US Sports Camps (USSC) was founded in 1975 with the same mission that defines it today. To shape a lifelong enjoyment of athletics through high quality sports education and skill enhancement while consistently exceeding the expectations of their customers!
USSC partners with the country’s best coaches to direct their camps and provides them with valuable administrative and marketing support. During the summer of 2013 more than 65,000 US and international campers attended a US Sports Camps program.
Nike Sports Camps wanted to expand into foreign markets. They required an International SEO strategy to increase its presence and visibility in non-English speaking countries – Japanese, Spanish, French, Simplified Chinese (Mandarin), Korean, Portuguese, German and Italian.
MSEO conducted a thorough keyword analysis in 8 different languages – Japanese, Spanish, French, Simplified Chinese (Mandarin), Korean, Portuguese, German and Italian. MSEO proceeded to implement multilingual page creations of the chosen languages for www.ussportscamps.com