Company

 

The official operator of Nike Sports Camps, US Sports Camps (USSC) was founded in 1975 with the same mission that defines it today. To shape a lifelong enjoyment of athletics through high quality sports education and skill enhancement while consistently exceeding the expectations of their customers!

USSC partners with the country’s best coaches to direct their camps and provides them with valuable administrative and marketing support. During the summer of 2013 more than 65,000 US and international campers attended a US Sports Camps program.

 The Challenge

Nike Sports Camps wanted to expand into foreign markets. They required an International SEO strategy to increase its presence and visibility in non-English speaking countries – Japanese, Spanish, French, Simplified Chinese (Mandarin), Korean, Portuguese, German and Italian.

The Solution

MSEO conducted a thorough keyword analysis in 8 different languages – Japanese, Spanish, French, Simplified Chinese (Mandarin), Korean, Portuguese, German and Italian. MSEO proceeded to implement multilingual page creations of the chosen languages for www.ussportscamps.com

THE RESULTS

1st Page Rankings on Major Foreign Search Engines (8 languages) – Japanese, Spanish, French, Simplified Chinese (Mandarin), Korean, Portuguese, German and Italian.

Spanish

Campamentos de tenis (tennis camps)

Campamento de golf (golf camp)

Campamento de voleibol (volleyball camps)

Campamentos de fútbol en estados unidos (USA soccer camps)

Japanese

 

バレーボールキャンプ  (Volley Ball Camp)

バスケットボールキャンプ  (Basketball Camp)

スポーツキャンプ  (Sports Camp)

ゴルフキャンプ  (Golf Camps)

テニスキャンプ  (Tennis Camp)

French

Camps d’entraînement de football (Soccer Training Camp)

Camps De Tennis (Tennis Camp)

Stage de Golf aux États-Unis (Golf Camp in the USA)

Simplified Chinese (Mandarin)

运动营 (Sports Camps)

网球夏令营 (tennis camps)

高尔夫营 (golf camps)

篮球营 (basketball camps)

Korean

골프 캠프 (golf camp)

스포츠 캠프 (sports camp)

테니스 캠프 (tennis camps)

농구 캠프 (basketball camps)

여름 캠프 (summer camp)

 

Portuguese

Acampamentos de Tênis (Tennis Camps)

Acampamento de Treinamento (Training Camp)

Acampamentos Esportivos (Sports Camp)

Acampamento de Golfe (Golf Camps)

acampamentos de verao nos eua (USA Summer Camp)

German

 

Tenniscamps in den usa (Tennis Camps in USA)

Sportcamp in den USA (USA Sports Camp)

Fußballcamps in den usa (USA Soccer Camps))

Golfcamps (Golf Camps)

Basketballcamps in den usa (USA Basketball Camps)

 

Italian

Campi Scuola Sport USA (USA Summer Camp)

Campi Estivi di Golf (Golf Summer Camp)

Campi Estivi di Tennis (Tennis Summer Camp)

Campi Estivi di Pallacanestro (Basketball Summer Camp)