Articles

Multilingual Search Engine Optimization
Ranking Eligibility of Foreign Domain Extensions

Ranking Eligibility of Foreign Domain Extensions

Internationally minded online marketers have to choose between publishing their multilingual content under their main URL (i.e., www.website.com/language.html) or as a subdomain (i.e., http://language.website.com). Where should you publish your multilingual content?...

Keywords Rarely Translate Literally

Keywords Rarely Translate Literally

When considering “going global” - when contemplating publishing multilingual material online – when developing a true presence on foreign search engines, the accuracy of the keyword strategy is crucial and should be viewed as a top priority. In fact, when targeting...

Link-building Should Be Performed “In-House”

Link-building Should Be Performed “In-House”

In today’s internet context, link-building should be performed in-house, in most cases. The problem has always been “Where do I start? Article submissions? How does it work? Social networking? How could my website benefit from that? Directory submissions? What’s that...