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Multilingual Search Engine Optimization

Using Alt Text with Your Images

Using Alt Text with Your Images Syntax: <img alt=”First Class Travel” title=”First Class Travel” src=”/wp-content/themes/tm-bluecomet/images/logo.png”> The Alternative Text tag (alt text) is used to describe your images to crawlers. These are important for...

How Do Meta Tags Help SEO?

How Do Meta Tags Help SEO? To rank high in Google in 2017 has more to do with relevance and reputation of high-quality content, user satisfaction and popularity than meta tag optimization. In my experience, Meta tags do not noticeably influence where a page ranks in...

SEO WEB Technology Changing Rapidly

Today SEO Web technology is changing very rapidly. When it comes with website optimization, many people are left confused as to which SEO strategies are relevant and which to leave by the wayside. Using outdated SEO strategies can affect your site negatively. Here are...

“Gold Mine” behind Third World online markets

“Gold Mine” behind Third World online markets

All right, I know... I should not refer to "Third World markets", but rather to "emerging economies" to be more politically correct! Let's establish the fact that being politically correct is not my forté and that when referring to countries such as India or Peru, I...

Ranking Eligibility of Foreign Domain Extensions

Ranking Eligibility of Foreign Domain Extensions

Internationally minded online marketers have to choose between publishing their multilingual content under their main URL (i.e., www.website.com/language.html) or as a subdomain (i.e., http://language.website.com). Where should you publish your multilingual content?...

Keywords Rarely Translate Literally

Keywords Rarely Translate Literally

When considering “going global” - when contemplating publishing multilingual material online – when developing a true presence on foreign search engines, the accuracy of the keyword strategy is crucial and should be viewed as a top priority. In fact, when targeting...