What are the leading languages on the Web besides English?
As of December 2006, the three leading Web languages besides English are Chinese, Japanese and Spanish. They are followed by German, French, Portuguese, Korean, Italian and Russian (See: internetworldstats.com)
Choosing 1 or all 3 is up to your marketing decision. Are you trying to reach the 382 million French native speakers spread throughout 37 countries?
How about the massive worldwide Hispanic markets: Keep in mind that besides Latin America, Spain and the Caribbean, almost 1 out of 9 individuals in the U.S.A. is Hispanic!
The German speaking market yet smaller offers a high buying power with the largest proportion of bilingual users speaking English besides their mother tongue. The choice is yours!
Although Portuguese comes as #6 of Western Internet languages, it is the #1 on the Web in Latin America. In fact, the Brazilian Web is by far the largest e-market in South America!
Italian is only limited to Italy and the several million expatriates around the world. It is a limited market but since very few English speaking companies submit their websites on Italian search engines it is fairly easy to obtain top rankings!
In terms of Asian languages, these Web markets are very specific and shouldn't be ranked against Western languages.
Chinese is by far the current largest market besides English with over 144 million active users. In fact, experts forecast that Chinese will account for a third of the Internet by 2008. Japanese is also a very active market with 86 million regular users Do not miss out on the largest upcoming worldwide market: act today to be ready tomorrow!
Although Korean is the third most significant language on the Asian Web, it is a very active market with extremely internationally spirited users. They need to interact with the rest of the world and do not hesitate to consult a website in English!
Regardless of your market targets, we have you covered!
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