What happens over the second year of a campaign?
As mentioned extensively on our website, our rates are based on a one-time fee only. Our rates include the page creation + optimization + optimization maintenance for one year + manual submissions...so naturally, your question is “what happens over the second year?” Well, nothing much can be implemented over the second year.
Basically, we provide a one-year maintenance service, because in our line of industry, getting the rankings is not where the main challenge resides. In fact, contrary to English-speaking applications, getting rankings on the foreign web is usually the easy part of the campaign, since the “keyword density” is much weaker on multilingual search engines.
However, the “other side of the coin” is that foreign search engines are growing so rapidly that they have to revise their technology from time to time, thus forcing us to update pages accordingly over the first year. During year two, we usually enjoy the rankings which we have been able to maintain throughout the initial year of the campaign. We are not forced to update pages as frequently. It is like establishing “good credit” with search engines. They are rewarding us accordingly by maintaining positions throughout year two.
We usually recommend an update to be performed around the 6th month of the second year. Such update usually averages to be $50-$75 per language. In other words, should you elect a campaign of 3 languages, around the 6th month of the second year it would cost you around $150 (although you are not contractually obligated to implement such action).
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