How long does it take to notice results?
Unfortunately, due to the saturation level of major search engines and directories, it takes much more time to notice results in today's internet context than it did back in 1998.
Objectively, it takes between 3 to 6 months depending on search engines (altavista is really quick vs. yahoo which is extremely slow to add a listing). For extremely competitive keywords it may even take longer since the time frame is defined mainly by the keyword density.
Although other companies promise miracles within 30 to 45 days, our technicians have insisted upon the fact that we need to be extremely straight forward with you concerning this issue: expect an average of 4 months to start seeing results. However, you will experience a steady / significant traffic increase month after month all the way until the 12th month following the initial implementation of your multilingual search engine promotion campaign!
Why do major search engines take several months to make my listing eligible for rankings?
After the initial submission has been performed, major foreign search engines will come back and forth to your page in order to evaluate its content on a regular basis (they will generally scrub/spider your page monthly). They want to make sure that such page still exists, promoting the same products/services using a "healthy" keyword strategy. In fact, there are so many "fly-by-night" sites or scams on the internet that they could not make a site eligible for rankings just because it has been submitted with an appropriate technical profile. It is why they visit your page for several months before making you eligible for rankings in an effort to avoid featuring undesirable sites within their listing. Regardless of the language involved, major search engines build their reputation and success on the pertinence and quality of their search results. This is why featuring relevant listings is their main concern. Coming back and forth to your page, making sure that you are still in business promoting the same products and services, is one of their basic criteria for top ranking eligibility. As a result, major search engines will not openly index a page for several months after it has been reviewed initially.
Although somehow frustrating, there is no way to go around it. However, the advantage resides in the fact that after a page begins to show up, it is much easier in today's internet context to maintain positioning/good results due to the fact that such page already has built a "track record"/"good credit" within the search engine database.
Allow us to use the following analogy: It is extremely difficult for a newly established business to borrow from a bank due to the fact that over 50% of all new ventures never make it past the first year...it is the same with search engines. They want to make sure that you are on the web featuring a profile respecting ongoing rules and regulations before rewarding you with priority ranking eligibility.
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