Do we offer foreign pay-per-click services (i.e., multilingual versions of Yahoo Search Marketing, Google, etc.)?
We are not planning to offer a pay per click management service on Foreign markets until late 2011.
The current keyword density factor abroad does not justify such an investment. In other words, it is still fairly easy to develop and maintain strong organic rankings on multilingual search engines through regular submissions. PPC networks such as Yahoo Search Marketing, Google adWords, etc. on foreign markets are in most cases a complete waste of money. In fact, not only is the cost per click much higher than in English, but the conversion rate is much lower.
Of course, it has become a necessary complement to your presence on US/UK/Australian/English language search engines since everything is so competitive/cluttered. This is not yet the case on multilingual search engines. It probably will be important to consider such action around late 2011/early 2012, considering the fast growth of foreign markets on the web; however, I would strongly advise against such marketing approach in today's Internet context. In most case scenario, you would be paying for visits which you still could get for free...
Furthermore, advertising through PPC networks on foreign markets is much more expensive than it is in English.
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